FOHSE Partners with Calvin Johnson Jr. & Rob Sims to Equip their Michigan-based Cannabis Cultivation Facility
On September 7, 2022, in Las Vegas, Calvin Johnson Jr. and Rob Sims announced an exclusive partnership with FOHSE to equip Primitiv’s Michigan facility with cutting-edge LED fixtures, led light, and best led brand to optimize the cannabis production. This collaboration combines football legend Calvin Johnson Jr., entrepreneurial vision from Rob Sims, and FOHSE’s leadership in the LED industry, setting a new standard for efficiency and sustainability in cannabis cultivation.
Calvin Johnson Jr., and Rob Sims, former NFL teammates, founded Primitiv in 2021. The company is dedicated to the advancement of cannabis as a form of elevated wellness. Both Johnson and Sims suffered from the long-term effects of the physical and mental punishment sustained during their playing careers. As they explored ways to achieve a higher state of healing, Johnson and Sims discovered that the cannabis plant holds incredible potential as a healing agent.
Primitiv’s vision is to positively impact the global cannabis industry, changing stigmas and stereotypes by educating people about the plant’s benefits and producing innovative products that help people and athletes optimize their wellness through plant-based medicine.
To reach these goals and dominate the cannabis industry as they did the football field, Primitiv has teamed up with Fohse – the leading manufacturer of LED grow lights. FOHSE has outfitted the cultivation facility with their state-of-the-art fixture model The Scorpio, a 1000 W industrial grow light.
Calvin Johnson Jr. says: “I truly believe in the healing power of the plant and it’s our mission to educate the public about our mission to help break down the stigmas associated with cannabis, while also pushing the envelope in product innovation. Part of growing quality product comes from surrounding yourself with the best team possible, and after doing our research, we have decided to partner with Fohse since they make the best grow light on the market”.
Rob Sims adds: “The Scorpio LED light is allowing us to optimize our grow and increase our yields to increase our production while producing an extremely high-quality product. We want to bring this product to anyone searching for mental or physical relief, specifically those who are looking for a natural, plant-based remedy to what ails them.”
Brett Stevens, CEO of Fohse, says: “We support Calvin and Robs mission to reach a higher state of healing and we want to help set up their grow to its full potential. At FOHSE we love working with athletes and we want to make sure that quality products are being made available for all consumers”. Co-founder of Fohse, Ben Arnet adds: “Using our LED lights will not only increase their yields but also be energy sustainable as our lights need much less energy than traditional grow lights. We are so excited about this partnership and Primitiv’s future harvests”.
FOHSE has installed the Scorpio in Primitiv’s grow room one and the plants are thriving, producing the best yields out of that room’s history since the lights were installed, while also saving costs due to the functionality and energy efficiency of the lights themselves. Primitiv will continue to build out its grow facility in partnership with Fohse and plans to have its grow rooms bathed with the Scorpio LED lights by this fall.
Primitiv is a forward-thinking company dedicated to the advancement of cannabis as a form of elevated wellness, believing that the plant holds incredible potential as a healing agent. Primitiv was co-founded by 2021 Pro Football Hall of Fame inductee, Calvin Johnson Jr., and Rob Sims, former NFL teammates that suffered from the long-term physical effects of injuries sustained during their playing careers, and who both turned to cannabis as a form of holistic relief. Primitiv’s vision is to positively impact the global cannabis industry, changing stigmas and stereotypes by educating people about the plant’s benefits and producing innovative products that help people and athletes optimize their wellness through plant-based medicine. Primitiv is a member of the Michigan Cannabis Industry Association which advocates for a favorable political policy environment for Cannabis to thrive by promoting sensible laws, regulations and setting industry best practices among members. They are also part of a consortium with the International Phytomedicines Institute at Harvard University, working to expand research and disseminate information on the health benefits of cannabis on a wide range of medical conditions, including chronic pain, mental, and cognitive issues. Learn more at www.primitivgroup.com or join the conversation on Instagram and Facebook by searching @primitiv_group.
Fohse, the Future of Horticultural Science & Engineering, a leading manufacturer of high-performance LED grow lights, creates lighting fixtures that enable previously unobtainable and unthinkable results. FOHSE’s sustainable and innovative first-of-their-kind products create a loyal customer base around the world. FOHSE was founded in 2015 and has sold multiple tens of thousands of lights to growers and cannabis brands around the world—without a single customer taking the company up on its promise of refund if their yields did not increase.
Ida Bo Frazier
The Rose Group
Primitiv / Calvin Johnson Jr. / Rob Sims
Marketing and Brand Communications